Healdsburg International Short Film Festival

Women In Film:  Our Palm Springs Chapter is very active and successful!  We launched our
"Broken Glass Awards", which first took place on November 7, 2008 at the Hyatt Grand
Champions honoring Gena Rowlands, Rozene Supple, Donna Mills and Jennifer and Suzanne
Todd of TEAM TODD (Producers; Alice In Wonderland, etc).  Our second annual Broken
Glass Awards ceremony took place on March 6, 2010 at the La Quinta Resort to honor four
extraordinary women who have smashed through the glass ceiling, paving the way for others
in the entertainment industry and the arts; Barbara Sinatra, Lindsay Wagner, Gale Anne Hurd
and Denise DuBarry Hay.  Honorees for our Third Broken Glass Awards held Friday March 4,
2011 were Suzanne dePasse, Jacqueline Bisset, Della Reese, Helene Galen and Gloria
Greer.  Our 2012 Broken Glass Honorees were Kim Waltrip (Producer; Hit and Run), Barbara
Keller, Shirley Jones, Raquel Welch and Jennifer Yuh Nelson!  And earlier this year, we
presented Broken Glass Awards to Mary Hart, Alfre Woodard, Ruta Lee and Lisa Houston!

Cathy Teal www.firebrand-design.com and I publish the profitable Tribute Journals
for this event.  Cathy does the design and production and I do the telling and selling
until the last minute.  We both write and edit.  Cathy has a classic masters' eye for
art, photography and typography and I have GREAT lists and assertive, energetic
passion for the gig.  Lots of experience between the two of us and we love what we
do!  Cathy had to add forms up until the deadline!  Meaning, we were very successful
in selling lots of ads!  Let us show you our portfolios and give you a complimentary
consultation for your special event or charity gala.  We can promise you a profit
center with the magazine/tribute journal/programme that we publish for you!        

Blue Moxie Entertainment and Kaswit, Inc.  Wrote various materials for Blue Moxie's
"Shoot The Hero" feature film and Kaswit's "The Secret to Training the Perfect Dog."  Scroll
down for sample.  Denise DuBarry is a goddess!

Palm Springs International Film Festival
    Talk about a signature event! psfilmfest.org  This is the big daddy of them all!  Sonny Bono
    founded it 20 years ago, and Festival Director Darryl Macdonald has brought it to the top of
    the most important Film Festivals in existence!  I sold advertising for the PSIFF Program Book.  

Betty McNees, Realtor, First Team Real Estate Palm Springs
    As Betty's marketing assistant, we've begun to agressively market our lovely Desert and all the
    homes now available at record-low prices.  We believe the bottom has hit the real Estate
    market.  Now, more than ever, it's time to purchase in the Coachella Valley.  Betty can guide
    you through the easiest real estate transaction you'll ever experience!  Click here for more
    www.bettymcnees.palmspringshomesnow.com
               
Palm Desert Chamber of Commerce Golf Cart Parade  
    I sold sponsorships for this annual, wildly popular Coachella Valley signature fundraising
    event; proceeds went to SafeHouse of the Desert.  Tons 'o fun for the entire family!

Palm Springs Life ~ California's Prestige Magazine I was hired to solicit new business;
built territory from zero to $500K.  I was responsible for selling print advertising into the Desert’
s only audited, four-color lifestyle city magazine.  Categories included all industries including
financial, hospitality, medical, restaurants, art galleries, retail home improvement, jewelry, real
estate, attractions and interior design.

    I assumed a previously dormant sales position with no existing business and developed
    strategies to pursue overlooked prospects.  I was in charge of special issue development
    including medical guide, tourism guide, home supplement, small space ads, annual edition and
    once-a-year city reports.

    I created original, issue-specific publicity materials and sales presentations for ad sales,
    marketing and circulation departments and developed promotional events for prospective
    advertisers.

Launched Eric Clapton’s Crossroads Centre at Antigua, his drug and alcohol
rehabilitation facility in the West Indies. Coordinated publicity; booked Today Show, 60
Minutes, Time Magazine, and dozens of newspapers, magazines and local TV interviews.   
Goal was to attempt to influence the press members to focus on Mr. Clapton's sincere interest
in providing a safe haven for those needing to restart their lives; not on his "Rock-God-ness"!  

    Hollywood Tribute Journals I co-published or sold:

HRTS (Hollywood Radio and TV Society)
AFI (American Film Institute)
ATAS (Academy of TV Arts and Sciences)
WIF (Women In Film, Los Angeles)
AWRT (American Women in Radio and TV)
LAPC (Los Angeles Press Club)
ACE (American Cinema Editors)            

The Hollywood Reporter.  I spent six years at the oldest, daily Hollywood trade paper as an
advertising manager, coordinating monthly special issues.  I opened over twenty new markets
and published over thirty profitable special reports for very happy film commissioner clients.  
Had lots 'o fun, met tons 'o fancy folks and learned lots 'o secrets and magic formulas!

Other publications where I held a senior sales position: American Film Magazine,
Variety’s On Production Magazine, Film & Video Magazine, Image Magazine (for the
Broadcasting Promotion and Marketing trade group known as BPME/Promax) and EMMY
Magazine, the official publication for members of the Academy of Television Arts & Sciences.

I had an extraordinarily enlightening stint as the interim Executive Director of The
Los Angeles Press Club.  In addition to co-publishing their Tribute Journal, I administered
their budget, created membership-building campaigns, conducted a site-search for a new
headquarters, ran monthly meetings and co-produced two of their annual Southern California
Journalism Awards Dinners.  Warren Beatty was our special guest one year!

That's Spiegel and
Whoopi at BPME
in the early 90's
    Janet L. Spiegel
    Public Relations, Sales, Custom Publishing, Marketing Consultation
. . . will develop, prepare, create and execute a total public relations, media, promotion, marketing and sales program.  
Please email
janet@spiegelmedia.com

    Truth and Passion . . .
    . . . have been my buzzwords for over twenty years.   
    I’m a straight-shooter with experience, skills and contacts.  

    I'll assess the reality of your situation and then carefully design a plan to promote,
    advertise and propel your business, product or service to the next level. I’ll
    accurately explain how PR works, and doesn’t work.  I focus on long-term goals and
    write powerful action plans, encompassing big picture vision, and believe public
    relations strategies should also consider sales expectations, in addition to creating
    industry and consumer buzz.  I'll also look at:

    1) The product, service or business directly.  
       How good, effective, necessary is it?  

    2) The market.  Do current trends indicate that what
       you have is needed by the target group?  

    3) How effective is your marketer?  That’s me -
     
    Spiegel Media =
    Wisdom based on Experience +
    Integrity and Common Sense +
    Ethics from High Standards +
    Informed Expectations=
    Desired Results!
Janet L. Spiegel ~ Backgrounder
Scroll down for "formal resume"
RESUME

JANET L. SPIEGEL
 jspiegel@dc.rr.com   
Palm Springs Valley, California

760-567-7639


INTRODUCTION

I have twenty+ years experience in sales & marketing, public relations, advertising & media; with strong background in PR and marketing
strategies to increase consumer and industry awareness as well as sales revenue. I am extremely ethical, with high standards of
professionalism.  I am very resourceful and usually find what I’m looking for quickly; and solve challenges with aplomb.  I interact actively
with clients, and believe customer service is of the utmost importance.

PROFESSIONAL EXPERIENCE

Recruiter
Career Strategies, Inc. - Search for qualified candidates in the Long Term Health Care industry (Director of Nurses, Licensed Nursing
Home Administrator, MDS Coordinator, Regional Nurse Consultant, Business Office Manager, etc.)  

Real Estate Marketing Assistant
Betty McNees, First Team Real Estate
As Betty's marketing assistant, we've begun to agressively market our lovely Desert and all the homes now available at record-low prices.  
We believe the bottom has hit the real Estate market.  Now, more than ever, it's time to purchase in the Coachella Valley.  Betty can guide
you through the easiest real estate transaction you'll ever experience!

Field Representative, Health Industry
SCAN Health Plan – Enrolled Medicare recipients into Medicare Advantage (MAPD) health care plan during open enrollment (temporary
position based on Medicare schedule)

Advertising Sales, Consumer Publications
Palm Springs Life, Advertising Account Manager, New Business Development
Responsible for selling print advertising into the Desert’s only audited, four-color lifestyle city magazine.  Categories included all
industries; financial, hospitality, medical, restaurants, art galleries, retail home improvement, jewelry, real estate, attractions and interior
design.
Accomplishments:
•        Assumed previously dormant sales position with no existing business and developed strategy to pursue overlooked prospects
•        In charge of special issue development including medical guide, tourism guide, home supplement, small space ads, annual              
directory edition and once-a-year city reports
•        Created original, issue-specific publicity materials and sales presentations and events for ad sales, marketing and circulation
departments

Sponsorship Sales
Palm Desert Chamber of Commerce, Sales Representative for Golf Cart Parade Charity Sponsorships

Custom Publishing

Palm Springs International Film Festival (January) and Short Fest & Film Market (August), Freelance Ad Sales

Palm Springs Women In Film, Freelance Ad Sales for OSCAR project and “Broken Glass Awards” projects (click link above)

Los Angeles Press Club, Custom Publisher and Interim Executive Director
In charge of annual awards publication for industry trade group; sold advertising, managed budget, oversaw printing and manufacturing.  
Promoted to interim position to take over staffing, public relations and fund-raising responsibilities.  Accomplishments:
•        Re-established direction and budget for influential industry trade organization
•        Organized monthly meetings and city-wide town hall events with top civic leaders
•        Promoted funding endeavors to build membership, including creation of Daniel Pearl Award (“A Mighty Heart”)
•        Created marketing materials and collateral for all aspects of organization

ACE (American Cinema Editors) Hired by Hollywood film editors group to sell advertising and photo-edit inaugural editions of annual
awards journal

HRTS (Hollywood Radio & Television Society) Custom-published fiftieth anniversary tribute book for Hollywood’s trade and networking
club.  Accomplished massive photography archiving project and used images in book.

Advertising Sales, Trade Publications

The Hollywood Reporter, Ad Sales Account Executive   Sold advertising in Hollywood’s oldest trade publication, serving the film,
broadcast and cable television, music, interactive, production and post production industries.  Opened 20 new ad markets in six years
•        Sold 35 special reports at budgeted profit
•        Traveled to production centers across Western US and Canada representing publication; selling ads and coordinating all aspects
    
of the special report

BPME (now "Promax"), National Advertising Manager
Sold advertising for broadcasting and cable promotion executives trade magazine as well as membership and sponsor sales for annual
trade conference

Variety, Ad Sales Representative
Consulted for On Production Magazine, a division of the Hollywood trade paper devoted to film and television production and post
production issues

American Film Magazine (Official publication of the American Film Institute), Western Advertising Director

EMMY Magazine (Official publication of the Academy of Television Arts & Science), Ad Sales Representative

Public Relations

Denise Du Barry Hay; Entrepreneur, Philanthropist, Producer (Blue Moxie Entertainment), Press Agent

Samantha Lockwood, Actress, Producer, Press Agent

Marywood-Palm Valley School, Press Agent

Eric Clapton's Crossroads Centre at Antigua
Coordinated publicity for worldwide launch of drug rehabilitation facility in West Indies founded by rock icon Eric Clapton.  Booked Today
Show, 60 Minutes, Time Magazine, and dozens of newspapers, magazines and local television interviews.   

JillStewart.net, Public Relations Representative
Scheduled speaking engagements for Jill Stewart, award-winning journalist and author of regional and national syndicated political
column Capital Punishment, as well as guest editorial writer for dozens of high circulation daily and weekly newspapers.
 Jill is currently
the News Editor of the Los Angeles Weekly.


Bighorn Glass Studio, Press Agent
Launched grand opening for only glass hot shop studio for creation of glass art in the Coachella Valley.

Better Homes & Gardens Television, for Vendely Communications, VP, Media
Developed feature stories for nationally syndicated half-hour daytime show.  Also represented year-end Barbara Walters wrap up called
The Ten Most Fascinating People hosted by Mary Hart for ABC-TV.

AFI (American Film Institute) for Markham Novell Communications, Media Spokesperson
Worked for annual AFI Golf Tournament featuring A-list players including Jack Nicholson, Clint Eastwood, Dennis Hopper and many
others. Clients also included the Jim Henson Company, and Penguin Publishing.

Additional Trade Industry Appointments
J-NEX Media - Booked satellite media tours for celebrity clients
NATPE 2000 - Sold 85 booths over 25,000 sq ft of exhibit space
Broadcasting & Cable Magazine's Interface Conference – co-produced symposium two consecutive years featuring
                                    major industry players such as Barry Diller, Lucie Salhany, Dick Robertson and Peggy Conlon

TIMELINE

Palm Springs  
CAREER STRATEGIES, INC., Recruiter                                         08/10 - current
SPECIAL PROJECT WORK, Sales & Marketing                           01/08 - current
SCAN HEALTH PLAN, Field Sales Representative                     10/07 - 01/08
SPECIAL PROJECT WORK Sales, PR Specialist                        01/07 - 10/07
PALM SPRINGS LIFE, New Business Development                   03/05 - 01/07        
MAISON FELICE Antiques Gallery, Sales & Marketing                11/04 - 05/05
BIGHORN GLASS STUDIO, Press Agent                                       10/04 - 03/05

Los Angeles    
SPECIAL PROJECT WORK Various Titles                                   01/00 - 11/04
NATPE (Nat’l Assn of TV Program Execs) Sales Director          08/99 - 01/00
VENDELY COMMUNICATIONS, INC. VP Media                           1997 - 1999

PROFESSIONAL AFFILIATIONS

Los Angeles: ATAS (Academy of Television Arts and Sciences), AFI (American Film Institute), WIF (Women In Film), HRTS (Hollywood
Radio and Television Society), AWRT (American Women in Radio & Television), AFCI (Association of Film Commissioners, International)
EPPS (Entertainment Publicists Professional Society)

Palm Springs: Palm Springs Chamber of Commerce;
PSWIFT Palm Springs Women in Film & TV (WIF Desert Chapter), Palm Springs
Desert Resorts Convention & Visitors Authority; Palm Springs Hospitality Association; Desert Cities NAWBO (National Association of
Women Business Owners)       

#
That's Spiegel and
Capt Kirk/Denny Crain at
NATPE in the early 90s